Paystand
Paystand is a leading cloud-based, B2B billing & payment platform. Its mission is to use Blockchain and SaaS technologies to transform how businesses make and receive payments. Paystand is headquartered out of Scotts Valley, CA with a satellite office in Mexico City.
Problem
Paystand was scaling fast, but their brand wasn’t keeping up. They lacked a cohesive identity, internal alignment, and clear design systems to support marketing and product growth.
Solutions
We partnered with Paystand during a high-growth phase, supporting their evolution through Series B and Series C funding rounds.
Over a multi-year engagement, we led a full rebrand, built a modular design system, redesigned their website, and developed marketing assets that helped unify their identity across product, sales, and fundraising.
Inspiration
We wanted Paystand’s new logo to reflect both the current state of the company but also align with their future vision. The new logo design was inspired by the following concepts as we created an abstract mark.
Blockchain
The negative space at the center of the logo is a cube, a symbol that is representative of the Blockchain. Placing the cube at the center of the icon illustrates how the Blockchain is central to Paystand’s service offerings
#OpenIndustry
#OpenIndustry is Paystand’s goal of building openness and transparency into commercial finance through decentralization, the blockchain, and modern technology. The open nature of the icon references their dedication to building a more open financial system.
Network Inspired
Network connections, often depicted as lines connecting nodes, are both seen and unseen. This motif was carried into the design of the Paystand icon. These node-connecting lines occupy both the positive (seen) and negative (unseen) spaces.
What our clients are saying
The team at Green Bull has been awesome to work with. Flexible. Responsive. But, most importantly, creative and invested in our brand. They treat developing our brand and the design content associated with it as their own. We have full confidence that our design work will strike the right chord.
Mark Fisher
VP of Marketing
Paystand
Services for This Project
Turn Your Brand Into a System
Empower your brand with a cohesive, impactful design system. We ensure that every element of your brand works seamlessly together to create a strong, recognizable identity.
Build a Website That Scales with Your Business
Website Design Systems that streamline updates, maintain consistency, and enhance user experience.
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